Innocent Targets is a reminder of the thousands of lives lost to the deadly gun culture in America. Of the more than 18,000 shooting ranges in America, a majority sell custom targets featuring thugs, terrorists, aliens, zombies and cartoon characters. We decided to shine a light on the real victims of gun violence by featuring them as the targets on posters that have been displayed in London and Amsterdam art galleries. The posters are for sale on innocent-targets.com
"Gun violence is the #1 killer of African Americans aged 15-34."
"Hunters accidentally shoot more than 1000 people each year."
"Twice as many women are shot by their husbands than by strangers."
"Abused women are five times more likely to be killed if their partners own a gun."
"There are roughly 60.000 pizzerias in America and 120.000 gun dealerships."
Client: The Coalition to Stop Gun Violence
Photography: Robbie Augspurger
Design: Anthony Burrill
Copy: Zack McDonald