30 Years of Jordan - Nike

Commercials for brand Jordan.
Commissioned by Nike.
.

Carmelo Anthony's 62 point game against the Charlotte Bobcats is a fantastic achievement. What better way to celebrate this than with a song. Mr. Boonstra and Halal helped celebrate Nike Jordan’s 30th anniversary by making three spots for basketbal superstars Carmelo Anthony, Blake Griffin and Chris Paul. Part of the integral campaign The Art Of Flight, Mr. Boonstra wrote a number song for Carmelo, created a menu for Chris Paul and downplayed the posterizing Blake Griffin.

Concept and direction

Mr. Boonstra 
Pregnant Studios

Production: Halal
Editor: Arthur Ivens
Grading & Online: The Compound
Sound: 750mph London
Music: Adelphoi Music
Voice over: Kennie Andrews via Another Tongue

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