Start Something - Men At Work

Monthly fashion campaigns.
Commissioned by Men At Work.
.

The campaigns are inspired by monthly collections and challenge consumers to START SOMETHING in a tongue in cheek fashion.
START A ONE MAN SQUAD and duplicate yourself into an army of fun with military style jackets.
START WINNING and reinvent the game your way with A-brand sports apparel.
START A BAND and turn your friend into a denim friend-strument.
START STANDING OUT in monochrome attire.


Whatever you start, don’t take yourself too seriously and look fantastic at the same time.
 

Concept and creative direction

Mr. Boonstra
Pregnant Studios


Photographer: Anne Claire De Breij
 

02_Start_a_band02_Start_a_band
03_Monochrome03_Monochrome
04_Monochrome04_Monochrome
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